For nearly 75 years, the blue-collar men and women of the world have been looked down on. As young people, a future going to college is presented in such a way that anyone wanting a different life was seen as somehow less than. There truly is nothing more noble than a hard day’s work to put food on the table for one’s family, so why is our system set up to put these people down? And why, when these hard-working people strike out on their own, starting businesses and becoming independent, do we not see them the same way we see Silicon Valley types?

At the BCE Company, we recognize that these hard-working people are the backbone of our world, our economy, and our way of life! They deserve the same respect as any other hard-working professionals. That’s why we call them “BCE’s” which is short for “Blue Collar Entrepreneurs”. They may not have the glamorous lifestyles that your million-dollar seed round entrepreneurs have, but they put the work in, day in and day out, just like them, and deserve the same respect, appreciation, and most importantly, access to resources that the others do.

That’s where we come in. We understand the needs of BCE’s and we treat them how they deserve to be treated. We are a full-service branding and consulting firm with the chops and experience to work for the fancy folks, but with the heart of and for the Blue Collar Entrepreneurs. Every day, we help BCE’s tell their stories in a way that resonates with potential customers, and we make sure that they have all the tools they need to be successful. Whether you’re a Chuck in a truck, a Jan in a van, or an Andy with a handy fleet, we are here to help you be the very best you can be!